Web Analytics is vital to overseeing your website and enhancing its performance, so Google’s free, web-based analytics package is ideal for your business. Google Analytics™ (GA) provides you with data to help you understand your site’s traffic sources and visitors, monitor conversion rates and track marketing campaigns.
Google Analytics provides:
• How many of your site visitors were directed to your site via search engines
• The keywords web searchers used to locate your site
• Statistics on the number of site viewerships increasing or decreasing over periods of time
• Identifying which pages visitors are initially entering your site on, and which pages they are most often exiting on
• Showing what pages on your site receive the most–and least–traffic
• Determining if content changes caused a higher–or lower–conversion rate
Prior to making any decisions on what services your business requires, you need to have a deeper understanding of what it is we offer.
Our services include:
- Analytics Installation and Configuration:
This is a our full-service option, which includes setting up a Google Analytics account, installing tracking code into all site pages, and determining of and setting up conversion goals. AdWords is also available if necessary. - Analytics Inspection
Our audit analyzes the installation of your Google Analytics code in order to determine if it was installed correctly. An inspection of your configuration, filter and goal setup, marketing campaign tracking and more is also included.
- Analytics Reporting
Our monthly client reporting includes distinguishing your web traffic, monitoring stats and identifying any design issues your site may have. We will provide a report with analysis, along with any recommendations for improvements.
- Analytics Training
We’ll walk you through a customized training session where we go over the meanings of the statistical information, how to adequately read it, as well as how to access it at any time.
If you are unfamiliar with Google Analytics, we recommend our Google Analytics Installation Package. For those who already have Google Analytics installed, we advise our new clients to begin with a Google Analytics Audit to decide what is–and is not–working well in your quest for clients and to determine the next steps towards success.
Why hire us?
AnS International determines strategies that are tailored specifically to your business, not a generic, all-ecompassing treatment like you may find with other companies. Our expertise lies in employing analytics data in order to refine your site for search as well as enhancing your search engine marketing campaigns.