AnS International is a full service SEM (Search Engine Marketing) company specializing in both PPC (pay per click) and organic link building campaign management services.
Initially, an SEO consultant will analyze your website, competition, and specialty for the ideal keywords and phrases to target. Next, we will design a plan that builds traffic and brand awareness, creating cohesion between your businesses’ brand and website. We use comprehensive digital marketing strategies to achieve long term success.
Search Engine Optimization (SEO) is an absolute necessity when attempting to achieve success via web searches. When consumers use search engines to find products and services like the one’s your business offers, they use keywords and phrases to help them pinpoint the items they’re looking for. Those keywords and phrases are relevant to the product or service the consumer is searching for, as well as the location in which they seek to find it. Therefore, employing keywords and phrases throughout your site’s text is imperative to optimizing your website for search engines. Additionally, it is important to familiarize yourself with “spiders” that “crawl” the Internet seeking specific attributes within sites.
The aspects listed below help the spiders register your website to the proper search results pages:
- Title tags: Situated in the top left-hand side of your browser, these assist in matching search engine spiders to corresponding websites.
- Meta tags: Acting as identifiers regarding the type of website they are crawling, these are embedded into the code of your website.
- Inbound links: Allowing for better categorization of your site, links from other websites allow spiders to travel smoothly from site to site.
- Anchor Text: Links within your content that redirect to other pages on your website.
- Site map: This displays a link to every page on your site, in turn helping direct the spiders to the site’s other pages appropriately.
- Search engine friendly coding: Coding on your site must be developed with specific consideration to search engine spiders.
- Unique content: Your site’s text content must be distinctive on each page in order to be placed on search engine result pages.
- Variations in existing content: Modifying your site’s text frequently keeps your content unique, thus increasing search engine positioning.
Implementation of these methods ensures that your site begins to rank high in the various search engines which, in turn, means being more visible to your prospective clients. This can be a daunting and time-consuming task for a business to do on their own, but with years of experience, you can trust AnS International to get the job done right. We implement the formerly listed methods to push our clients’ websites to the top of the search engines, resulting in great rankings for your site, thus giving your business visibility, validity, and–above all else–profitability.
On-page Optimization
At AnS International, our SEO Optimization encompasses anything on your site having to do with optimization.
A site’s structure and navigability are imperative to ensuring enduring success with search engines. We optimize sites to guarantee:
- Speed
- Unmatched navigability
- Internal anchor text/linking structure
- Elimination of repetitive content
- Optimize page urls to include keywords
- Resolve indexing issues caused by session id’s
- Building a distinguished site map that is automatically submitted to the major search engines to ensure proper indexing
Our primary intent is guaranteeing you lasting success on the search engines, and a large portion of achieving this success is in how your site is built. If you have encountered issues in the past with other companies not keeping SEO in mind when designing your site, we will sift through your site and give you the information on how to fix the problems, or we can remedy them for you.
Product Feed SEO
Product Feed SEO involves submitting product feeds to the most popular online recommendation shopping sites such as Google.
We’ll develop custom product feeds for comparison sites and merchant marketplaces, including optimizing the feeds in a way that your get your products ranked the highest on these various sites. We will also set your feeds to automatically update as your product selection changes.
Link Building
AnS International is one of the best in developing high-quality inbound links for your site. Detecting correlated one-way links from other esteemed sites one of the most valuable things your business can do in order to launch up the search engine rankings. To achieve rankings superior to your competitor’s, your site needs links from other influential websites. We have an extensive network of contacts we utilize for link-building, assisting our customers in achieving high-quality one-way links that are effective in the search engines. We will design a custom link building plan for your business, focusing in on building organic one-way links to your website, continuing optimization until you reach top rankings.
Google PageRank is the most popular tool for rankings measurement. Ranking a website on a scale from 1-10, many fret over the Page Rank (PR) of their website, when in fact it is certainly not the only factor in defining the efficiency of a link. Plenty of websites rank number one in competitive keywords, yet maintain a low PR score. With a strong plan-of-action and enough high quality links, we can rank a website for almost any keyword using the proper anchor text.
The defining goal of every link building campaign is to advance your website’s trust/authority rankings. AnS International believes the strongest bet for longterm success is a marketing strategy that encompasses the full range of SEO techniques. The only way to rank on the first page longterm is to not focus on all SEO techniques simultaneously.
Doing all of these things without proper know-how is difficult to say the least. Let us take that burden off of you, and rest assured that with our experience and know-how, we will build a successful SEO campaign for your company.